Oprah Winfrey Earns $12 Million with One Weight Watchers Tweet
Oprah Winfrey became $12 million richer with just one Twitter post on Tuesday after sharing an update about her Weight Watchers journey.
The media mogul became a co-owner of the diet company in October, after buying 10 percent of the firm, while she also agreed to front its new advertising campaign and document her own New Year slim down.
This week, she uploaded a short video about how she has been able to continue eating bread every day and still shed some pounds while sticking to the Weight Watchers program, captioning the clip, “Eat bread. Lose weight. Whaaatttt? #ComeJoinMe.”
“This is the joy for me,” she tells fans in the video. “I love bread! I love bread. I now just manage it. I have bread every day. That’s the genius of this program! I have lost 26 pounds.”
Share prices shot up by more than 16 percent after the post, earning Winfrey an impressive $12 million, according to MarketWatch.
Oprah’s first TV advertisement for Weight Watchers debuted over Christmas and offered up a little motivation to anyone seeking to lose the weight they packed on over the holidays.
In the launch commercial, 61-year-old Winfrey used flashback footage of her past weight loss efforts and urged fans to join her in her latest slimming effort, stating, “If not now, when?”
She ended the ad by adding, “Are you ready? Let’s do this together.”