Film Bosses Offering Pro Football Players Free Admission to ‘Concussion’

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Executives at Sony Pictures Entertainment are offering National Football League players and their families free admission to Will Smith’s new film Concussion.

In the new football drama, the Ali actor portrays real-life medic Dr. Bennet Omalu, the forensic neuropathologist who became the first person to delve into the repercussions of chronic traumatic encephalopathy (CTE). The condition can cause memory loss, depression and dementia, and can be developed on the football field.

Omalu fought against NFL officials’ efforts to suppress his research on brain damage in the athletes, and now Sony bosses are offering to spread the doctor’s word to NFL players and their relatives with free admission to Cinemark theaters in the U.S. when the film opens on Christmas Day.

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Studio executives told Variety they have already offered private screenings of the film to current and former NFL players in each team’s city.

“This is a movie for the players, so we wanted to give them a chance to see it before its nationwide release and free admission during its run in theaters,” producers Ridley Scott and Giannina Scott said in a statement. “The movie is so inspiring. Will Smith gives one of the best performances of his career as Dr. Bennet Omalu, a man who shined a light on the truth.”

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